“78% enterprise apps are abandoned after their first use”
According to latest Gartner survey, enterprises are frustrated with developing enterprise mobile apps and are instead refocusing on responsive websites to address their mobile needs.
Even among the existing enterprise apps, more than 80% will most likely to fail because of lack of data, problem insights, end user involvement or failure to innovate and grow their mobile apps to meet customer’s needs. With the odds of success being high, enterprises must take the right steps to build mobile apps for business the right way.
Pitfalls to Avoid while Building Enterprise Mobile Apps
Building and deploying enterprise mobile apps is no easy task and seen more as a high-risk, high-reward situation by most companies. If done well, enterprise mobile apps help business operations run more efficiently throughout the organizations and drive ROI. However, organizations focus on the wrong approach to enterprise apps. More often, the lack of clear understanding of what the app needs to do and who the users are, the processes that the app will support, the technology/ platform for execution and its management are often the major reasons why enterprise mobile applications fail. So, what is the right way to building the enterprise apps? Although the right approach depends on the situation and strategy, here are some general guidelines to build mobile apps for business the right way. smart gallery app
No Clear Scope
Often the demand for enterprise apps and their scope are simply based on a few people’s opinion and skewed knowledge. In-spite of investing a huge amount of time and money to create a business app, enterprise mobile app development teams work in the vacuum and on assumptions without even asking what their customers (internal or external) want or need. This in many cases can lead to project being scrapped or a failed enterprise app.
The Right Way:
Enterprise apps are mission-critical and meant to fulfil a specific highly focused task. Therefore, to be successful, companies need to start by defining the problem to be solved working with the end users and other stakeholders. You must be clear
whether the app will cater to employees, customers, vendors or all of them?
Will the mobile utilize the latest technology or replace existing technology?
More insights and data points generally mean a greater chance of success. Once you’ve prepared a list of business processes and roadmap is established around those processes, it’s time to shift the focus to understanding the end-user.
Lack of End User Involvement
60% of workers use apps for work activities yet more often enterprise apps are developed in isolation without talking to people who will use it. Therefore, it’s not surprising that among the varied reasons for the failure of enterprise apps, the single biggest pitfall is failing to cater to the user. The features and functions of an enterprise app don’t mean much, and it won’t succeed unless users start using it.